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Now You Can See Why a Google Ad Targeted You [Video]

Posted by skapocalypse

Ever been searching Google for something and you saw an ad displayed and thought, "How the hell is that relevant?" Now with a single click you can see why Google paired that ad with you and block others from annoying sources.

The Big G has just unleashed some tools to allow for greater transparency in their advertising process. When you see an add in a Google search result or in Gmail, and you're wondering what that has to do with anything, all you need to do is click the "Why This Ad?" button, and it'll tell you. Alternatively you can click "Why These Ads?" and choose to block ads from a particular source. So if you know you will never, ever, want to buy some low-cost seal meat, you can just choose to block all incoming ads from the Marine Mammal Steak Co. and you'll never see such ads again, until you get a hankering and unblock them though your Ads Preferences Manager.

I think this is actually a great move on Google's part. Is it any coincidence that this is happening when Google and Facebook are under such scrutiny for their mysterious data-mining practices? Of course it isn't, but by taking the more transparent route, it makes Google seem like they've got nothing to hide. That doesn't mean that you don't have anything to hide. If you're searching Google with your girlfriend and she asks, "Why are all of you Google ads for porn?" I wonder if when you click "Why This Ad?" it will say, "Because 97% of your searches in the last month include the word 'boobs.'" Good luck blaming Google analytics now. [Google Blog via PC Mag


via Now You Can See Why a Google Ad Targeted You [Video].

Filed under: advertising No Comments

Watch: The Flaming Lips Pay Tribute to Steve Jobs at MTV O Music Awards

Posted by skapocalypse

At last night's MTV O Music Awardsthe Flaming Lips paid tribute to Steve Jobs with a typically bonkers performance. After an introduction by Yoko Ono, the Lips performed a cover of the Beatles' "Revolution", recorded entirely on iPads. The best part: Kliph Scurlock's iPad drumming. Watch it here.

Pitchfork: Latest News

via Watch: The Flaming Lips Pay Tribute to Steve Jobs at MTV O Music Awards.

Filed under: music 1 Comment

Getting Around Neighborhood Association Rules

Posted by skapocalypse


There, I Fixed It.

via Getting Around Neighborhood Association Rules.


insert new theme where site = ‘dltbgyd’

Posted by rabidchild    Pick themes!  this one is pretty out of date and OLD.  Any suggestions for new ones?

Filed under: site admin 1 Comment

Should Greece reject the bailout?

Posted by izlosst

Which do you trust more: democracy or financial markets?

Greek Prime Minister George Papandreou decided in favor of democracy Monday when he announced a national referendum on the draconian budget cuts Europe and the IMF are demanding from Greece in return for bailing it out.

(Or, more accurately, the cuts Europe and the IMF are demanding for bailing out big European banks that have lent Greece lots of money and stand to lose big if Greece defaults on those loans – not to mention Wall Street banks that will also suffer because of their intertwined financial connections with European banks.)

If Greeks accept the bailout terms, unemployment will rise even further in Greece, public services will be cut more than they have already, the Greek economy will contract, and the standard of living of most Greeks will deteriorate further.

If Greeks reject the terms and the nation defaults, it will face far higher borrowing costs in the future. This may reduce the standard of living of most Greeks, too. But it doesn’t have to. Without the austerity measures the rest of Europe and the IMF are demanding, the Greek economy has a better chance of growing and more Greeks are likely to find jobs.

Continue Reading...

Filed under: finance, Political 1 Comment

How To Make a Terrifying Steampunkin For Halloween [DIY]

Posted by skapocalypse

Thomas Willeford has provides all of the information necessary to create your very own Steampunkin for Halloween via this handy instructional PDF.

Check out the image after the break to see the terrifying beast up close.

Nerd Approved

via How To Make a Terrifying Steampunkin For Halloween [DIY].

Filed under: Uncategorized 1 Comment